The Liftrinsights.com Service and Products.

Liftr Insights provides a number of Internet-based services (all such services, collectively, the “Liftrinsights.com Service”) and products (all such products, collectively, the “Products”).

Use of the Web Site and Liftrinsights.com Service and Products.

2.1 Eligibility. Liftr Insights will only knowingly provide the Liftrinsights.com Service to parties that can lawfully enter into and form contracts under applicable law. If you are under the age of 18, but at least 13 years of age, you may use the Liftrinsights.com Service only under the supervision of a parent or legal guardian who agrees to be bound by these TOS. The Liftrinsights.com Service is not intended for children under the age of 13.

2.2 Compliance with TOS and Applicable Law. You must comply with these TOS, the applicable agreements and policies referred to herein, and all applicable laws, regulations and rules when you use the Liftrinsights.com Service and the Web Site.

2.3 Your License to Use the Web Site and the Liftrinsights.com Service and Products.

(a) Liftr Insights solely and exclusively owns all intellectual property and other rights, title and interest in and to the Liftrinsights.com Service, Products and Web Site, except as expressly provided for in these TOS. For example, and without limitation, Liftr Insights’ owns the trademarks DOUBLEHORN® and LIFTR®, the copyrights in and to the Web Site, and certain technology used in providing the Liftrinsights.com Service. You will not acquire any right, title or interest therein under these TOS or otherwise.

(b) Liftr Insights grants you a limited revocable license to access and use the Web Site and the LiftrInsights.com Service for its intended purposes, subject to your compliance with these TOS. This license does not include the right to collect or use information contained on the Web Site for purposes prohibited by Liftr Insights; to compete with Liftr Insights; create derivative works based on the content of the Web Site; or download or copy the Web Site (other than page caching). If you use the Web Site in a manner that exceeds the scope of this license or breach this TOS, Liftr Insights may revoke the license granted to you, AND PURSUE ANY OTHER LEGAL COURSE OF ACTION PERMITTED UNDER APPLICABLE STATE OR FEDERAL LAW.

(c) This Section 2.3 does not pertain to your intellectual property rights. For information regarding your intellectual property rights, please see Section 4.

2.4 Third-Party Services. Liftr Insights may use third parties to provide certain services accessible through the Web Site. Liftr Insights does not control those third parties or their services, and you agree that Liftr Insights will not be liable to you in any way for your use of such services. These third parties may have their own terms of use and other policies. You must comply with such terms and policies as well as these TOS when you use these services. If any such terms or policies conflict with Liftr Insights’ TOS, agreements or policies, you must comply with Liftr Insights’ TOS, agreements or policies, as applicable.

General Rules.

3.1 Prohibited Use. You may only use the Liftrinsights.com Service and Products as expressly permitted by Liftr Insights. You may not cause harm to the Web Site or the Liftrinsights.com Service or Products. Specifically, but not by way of limitation, you may not: (i) interfere with the Liftrinsights.com Service by using viruses or any other programs or technology designed to disrupt or damage any software or hardware; (ii) modify, create derivative works from, reverse engineer, decompile or disassemble any technology used to provide the Liftrinsights.com Service; (iii) use a robot, spider or other device or process to monitor the activity on or copy pages from the Web Site, except in the operation or use of an internet “search engine”, hit counters or similar technology; (iv) collect electronic mail addresses or other information from third parties by using the Liftrinsights.com Service; (v) impersonate another person or entity; (vi) use any meta tags, search terms, key terms, or the like that contain Liftr Insights’ name or trademarks; (vii) engage in any activity that interferes with another user’s ability to use or enjoy the Liftrinsights.com Service; or (viii) assist or encourage any third party in engaging in any activity prohibited by these TOS.

3.2 Prohibited Use Promise. By using the Web Site, you are promising that you are not using the Liftrinsights.com Service or the Web Site for any of the Prohibited Uses.

Use of Your Content.

You do not lose ownership of your content that you upload to, the Web Site (“Content”). By uploading Content to the Web Site or creating Content with Liftr Insights’ tools, however, you grant the following licenses to Liftr Insights: the non-exclusive, worldwide, transferable, sublicensable right to copy, crop, reproduce, publicly display, sell, and distribute the Content in or on Products and in advertising, marketing, samples, and promotional materials for the purpose of promoting the Web Site and Products; and the right to make modifications to your Content as Liftr Insights, in its sole discretion, finds necessary to achieve the above-listed purposes.

You may remove your Content at any time, and you retain any copyright and other intellectual property rights in that Content. If you choose to remove Content that you designed or uploaded and notify Liftr Insights of your intention to terminate the licenses described in the above paragraph, those licenses will terminate, except that Liftr Insights may fulfill all orders that are in any way derived from that Content placed prior to notice of termination and may continue to use said Content in marketing and promotional materials.

Reservation of Rights.

5.1 Monitoring. Liftr Insights reserves the right, but does not assume the obligation, to monitor transactions and communications that occur through the Web Site. If Liftr Insights determines, in its sole and absolute discretion, that you or another Liftr Insights user have breached or will breach a term of these TOS or that such transaction or communication is inappropriate, Liftr Insights may cancel such transaction or take any other action to restrict access to or the availability of any material that we may consider objectionable, without any liability to you or any third party.

5.2 Modification of the Service. Liftr Insights may modify the Liftrinsights.com Service at any time with or without notice to you and will incur no liability for doing so.

Submissions.

When you submit questions, comments, suggestions, ideas, message board postings, material submitted via web forms, contest entries, communications or any other information (“Submissions”), you grant Liftr Insights permission to use such Submissions for marketing and other promotional purposes, including the right to sublicense. You agree that Liftr Insights will have no obligation to keep any Submissions confidential. You will not bring a claim against Liftr Insights based on “moral rights” or the likes arising from Liftr Insights’ use of a Submission. This Section does not apply to your Content that will appear as part of your product that you use in connection with Liftrinsights.com Service.

Representations and Warranties.

7.1 Mutual Representations and Warranties. You represent and warrant to Liftr Insights and Liftr Insights represents and warrants to you: (i) that you or it has the full power and authority to enter into and perform under these TOS, (ii) the execution and performance of your obligations under these TOS do not constitute a breach of or conflict with any other agreement or arrangement by which you or it is bound, and (iii) these TOS are a legal, valid and binding obligation of the party entering into these TOS, enforceable in accordance with their terms and conditions.

7.2 By You. You represent and warrant to Liftr Insights that, your use of the Liftrinsights.com Service and Products: (i) will not use any manual process to monitor, alter or copy any of the Liftrinsights.com Service or Products for any unauthorized purpose without our prior written consent; (ii) will not infringe the copyright, trademark, patent, trade secret, right of privacy, right of publicity or any other legal right of any third party; and (iii) will comply with all applicable laws, rules, and regulations. You further represent and warrant to Liftr Insights that: (i) there are no claims, demands or any form of litigation pending, or to the best of your knowledge, threatened with respect to any of your Content; (ii) Liftr Insights will not be required to make any payments to any third party in connection with its use of your Content, except for the expenses that Liftr Insights incurs in providing the Liftrinsights.com Service; (iii) the use of any instructions, formulae, recommendations, or the like contained in your Content will not cause injury to any third party; and (iv) your Content does not contain viruses or any other programs or technology designed to disrupt or damage any software or hardware.

Disclaimer of Warranties and Exclusion of Damages.

8.1 DISCLAIMER OF WARRANTIES. LIFTR INSIGHTS PROVIDES THE WEB SITE AND THE LIFTRINSIGHTS.COM SERVICE AND PRODUCTS ON AN “AS IS” AND “AS AVAILABLE” BASIS. LIFTR INSIGHTS DOES NOT REPRESENT OR WARRANT THAT THE WEB SITE, LIFTRINSIGHTS.COM SERVICE OR PRODUCTS OR THEIR USE: (i) WILL BE UNINTERRUPTED, (ii) WILL BE FREE OF INACCURACIES OR ERRORS, (iii) WILL MEET YOUR REQUIREMENTS, OR (iv) WILL OPERATE IN THE CONFIGURATION OR WITH THE HARDWARE OR SOFTWARE YOU USE. LIFTR INSIGHTS MAKES NO WARRANTIES OTHER THAN THOSE MADE EXPRESSLY IN THESE TOS, AND HEREBY DISCLAIMS ANY AND ALL IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY AND NON-INFRINGEMENT.

8.2 EXCLUSION OF DAMAGES. LIFTR INSIGHTS WILL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, PUNITIVE OR SPECIAL DAMAGES (INCLUDING DAMAGES RELATING TO LOST PROFITS, LOST DATA OR LOSS OF GOODWILL) ARISING OUT OF, RELATING TO OR CONNECTED WITH THE USE OF THE LIFTRINSIGHTS.COM SERVICE, BASED ON ANY CAUSE OF ACTION, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Limitation of Liability.

EXCEPT FOR A BREACH OF A PARTY’S REPRESENTATIONS AND WARRANTIES UNDER THESE TOS OR IN CONNECTION WITH YOUR INDEMNITY OBLIGATIONS UNDER THESE TOS, IN NO EVENT WILL THE LIABILITY OF LIFTR INSIGHTS EXCEED THE VALUE OF PRODUCTS AND SERVICES RENDERED. THE VALUE OF PRODUCTS AND SERVICES ARE LIMITED TO THE STATED VALUE ON THE WEB SITE OR AS STATED BY AN AUTHORIZED LIFTR INSIGHTS AGENT.

Indemnification.

You agree to indemnify and hold Liftr Insights and its employees, representatives, agents, affiliates, directors, officers, managers and shareholders (the “Parties”) harmless from any damage, loss, or expense (including without limitation, attorneys’ fees and costs) incurred in connection with any third-party claim, demand or action (“Claim”) brought against any of the Parties alleging that you have breached any of these TOS through any act or omission, including but not limited to any claim that your content infringes or violates the legal rights of any other party. If you have to indemnify Liftr Insights under this Section, Liftr Insights will have the right to control the defense, settlement, and resolution of any Claim at your sole expense. You may not settle or otherwise resolve any Claim without Liftr Insights’ express written permission.

Termination.

11.1 Termination. Liftr Insights may suspend or terminate your use of the Web Site, the Liftrinsights.com Service and Products if it believes, in its sole and absolute discretion, that you have breached a term of these TOS.

11.2 Survival. Notwithstanding Section 11.1 above, these TOS will survive indefinitely unless and until Liftr Insights chooses to terminate them

11.3 Effect of Termination. If you or Liftr Insights terminates your use of the Web Site or the Liftrinsights.com Service, Liftr Insights may delete any Content or other materials relating to your use of the Liftrinsights.com Service on Liftr Insights’s servers or otherwise in its possession and Liftr Insights will have no liability to you or any third party for doing so.

Notice.

All notices required or permitted to be given under these TOS will be in writing and delivered to the other party by any of the following methods: (i) U.S. mail, (ii) overnight courier, or (iii) electronic mail. If you give notice to Liftr Insights, you must use the following addresses: 1601 Rio Grande St., Ste 500, Austin, TX 78701; CONTACT@LIFTRINSIGHTS.COM. If Liftr Insights provides notice to you, Liftr Insights will use the contact information provided by you to Liftr Insights. All notices will be deemed received as follows: (i) if by delivery by U.S. mail, seven (7) business days after dispatch, (ii) if by overnight courier, on the date receipt is confirmed by such courier service, or (iii) if by electronic mail, 24 hours after the message was sent, if no “system error” or other notice of non-delivery is generated. If applicable law requires that a given communication be “in writing,” you agree that email communication will satisfy this requirement.

Dispute Resolution/Waiver of Jury Trial.

All disputes arising out of, relating to or connected with these TOS or your use of any part of the Liftrinsights.com Service will be exclusively resolved under confidential binding arbitration held in Travis County, Texas before and in accordance with the Rules of the American Arbitration Association, by a sole arbitrator applying Texas law (without regard for conflicts of law principles). The arbitrator’s award will be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration under these TOS will be joined to an arbitration involving any other party subject to these TOS, whether through class arbitration proceedings or otherwise. Any action to enforce an arbitrator’s award will be brought exclusively in a federal or state court located in Travis County, Texas. Each party hereby irrevocably submits to the personal jurisdiction of the Federal and Texas State courts in Travis County. By agreeing that arbitration is the exclusive remedy, you are waiving your right to sue Liftr Insights in a court of law or have a jury resolve any dispute that arises out of, relates to, or is connected with these TOS or your use of any part of the Liftrinsights.com Service. You understand that you are waiving your right to a jury trial voluntarily and knowingly, and free from duress or coercion. By entering into these TOS, you hereby irrevocably waive any right you may have to join claims with those of others in the form of a class action or similar procedural device. Any claim arising out of, relating to or connected with these TOS or your use of any part of the Liftrinsights.com Service must be asserted individually. Notwithstanding anything to the contrary in this Section 13, either party may seek equitable relief, including, without limitation, injunctive relief and specific performance, without the requirement of posting a bond or other security or proving money damages are insufficient, from a court of competent jurisdiction.

Miscellaneous.

These TOS will be binding upon each party hereto and its successors and permitted assigns and governed by and construed in accordance with the laws of the State of Texas without reference to conflict of law principles. These TOS will not be assignable or transferable by you without the prior written consent of Liftr Insights. These TOS (including all of the policies and other agreements described in this TOS, which are hereby incorporated herein by this reference) contain the entire understanding of the parties regarding its subject matter and supersedes all prior and contemporaneous agreements and understandings between the parties regarding its subject matter. No failure or delay by a party in exercising any right, power or privilege under these TOS will operate as a waiver thereof, nor will any single or partial exercise of any right, power or privilege preclude any other or further exercise thereof or the exercise of any other such right, power, or privilege. You and Liftr Insights are independent contractors, and no agency, partnership, joint venture, or employee-employer relationship is intended or created by these TOS. The invalidity or unenforceability of any provision of these TOS will not affect the validity or enforceability of any other provision of these TOS, all of which will remain in full force and effect.