Oracle is ramping up its efforts to penetrate the Australian cloud market.
Looking to keep pace with other cloud providers, Oracle will open a digital hub in Sydney to better target small and medium-sized enterprise cloud customers.
It is part of the software giant’s broader expansion into the Asia-Pacific cloud region, where Amazon, Google, Microsoft and Alibaba already have strong footholds.
Oracle’s Australian hub will be geared toward helping SMBs transition to the cloud quickly, showcasing the company’s complete suit of cloud offerings, according to the Australian.
The new hub will house digital sales and marketing staff and will be used to try and get smaller organizations to pay for access to its applications via cloud subscriptions.
“It’s really about enabling the clients to access the technology more easily,” said Oracle’s Malcolm Ferguson, the head of digital applications at Oracle’s Australian hub. “We are offering SMBs the ability to buy solutions straight from the website, so that’s a fundamental change to the way we engage with organizations.”
The Australian hub is one of five for Oracle in the APAC region.
In July, Oracle launched its first digital hub in the region with the opening of a facility in the IT capital of India, Bangalore. Oracle announced the opening of another digital hub in September in Singapore and has plans to open cloud-focused digital sales offices in China and Korea.