The Liftr News team had a chance to sit down with Kurt Rathmann, a Certified Public Accountant, founder, and CEO of ScaleFactor at their offices. ScaleFactor is a VC-backed startup based in Austin that uses machine learning to provide small businesses and entrepreneurs with accounting software that automates critical accounting tasks.
In this interview, we discuss how does machine learning make ScaleFactor’s product better. We also dive into the advantages of bringing a small business’ accounting data into the cloud and some challenges they face.
We’ve had the chance to interview some incredible business leaders in cloud. If your company is making waves in your industry using cloud, we want to hear from you. Email us at ideas@liftrnews.com.
Author: Sophia Palmira
https://doublehorn.com/team/sophia-palmira/As our B2B marketing manager, Sophia’s primary focus is on all DoubleHorn inbound marketing tasks, SEO and PPC Campaigns, Web Development, lead conversion, and marketing campaigns. Since joining the team Sophia Palmira has helped with integrating our entire team to Salesforce/Pardot and helped set a solid foundation for our sales and marking teams to ensure our work would be tracked and automated. As we are rapidly growing, she is adding modules to our system regularly so our team is prepared to help every customer. Sophia alongside the marketing team has also worked on the Doublehorn and Liftr websites, helping them to be as successful as possible. Sophia has a strong background in marketing with mid-size companies to small business marketing and a background in website development and SEO. In her personal time, Sophia enjoys working with Animals, co-founding her own charity Arabian Meow Mission helping cats in Dubai and volunteering at Austin Pets Alive. Sophia also enjoys learning history and art history and spending her time studying fine arts and their historical value. Sophia also enjoys music and comes from a musical background as well as movies and pop-culture. Get to know more about Sophia on LinkedIn.
