Global tech giants IBM and Salesforce have teamed up to take their ongoing business relationship to the next level. In an agreement that ties the two brands together at a product level, IBM and Salesforce have agreed to name each other preferred vendors.
In this new agreement, IBM names Salesforce its preferred customer engagement platform for sales and service.
Salesforce, in return, will name IBM its preferred cloud solutions provider.
This new agreement is not the first time Salesforce and IBM have teamed up. This is an escalation of the two companies’ ongoing strategic partnership which began back in March of 2017 when IBM and Salesforce agreed to combine forces on artificial intelligence making it easier for their respective customers to access IBM Watson and Salesforce Einstein capabilities in their own solutions.
An Expanded Partnership
On the heels of IBM’s first reported revenue increase in 22 straight quarters due in large part to its growing cloud business, IBM is doubling down on its efforts to draw new business to its cloud division by expanding on its existing partnership with Salesforce.
This new agreement brings together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein in what Salesforce says is a move that will, “Enable companies to connect with their customers and collaborate more effectively with deeper insights.”
“Naming IBM as a Salesforce preferred cloud services provider demonstrates the power of the IBM Cloud to help companies fundamentally change the way they do business,” said Ginni Rometty, chairman, president and CEO, IBM. “This expanded partnership builds on the combined power of Watson and Einstein to help enterprises make smarter business decisions.”
The partnership’s terms include a new set of IBM Watson Quip Live Apps which will be able to be embedded directly into Quip documents.
The companies will also bring IBM Watson and Service Cloud Einstein together to create AI-driven recommendations utilizing predictive analytics to create personalized customer-triggered interactions.
Part of IBM’s Ongoing Cloud Strategy
Over the past several quarters, IBM has been actively extending its Cloud partnerships with numerous vendors in an effort to drive additional value to its artificial intelligence and cloud services.
In October of 2017, IBM announced a partnership with Docker that would boost app migration to the cloud, enabling companies that use Docker containers to more easily transfer their workloads to IBM Cloud.
Megaport, an Australian interconnection services provider, recently cited its partnership with IBM Cloud as a driving factor in its strong second quarter FY18 numbers. Megaport and IBM announced a plan to offer enterprises dedicated connectivity to IBM Cloud in December of 2017.
In the middle of January, IBM and sea freight company Maersk announced an extension of its own existing partnership in order to develop a global trade digitization platform utilizing blockchain technology.
IBM has been expanding its relationships with vendors in recent months in an effort to strengthen and improve the appeal of its cloud solutions. This latest announcement with Salesforce drives IBM’s Watson further into the forefront of Salesforce users’ experience.
“Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies,” said Ginni Rometty, chairman, president, and chief executive officer, IBM. “Now, with yesterday’s announcement, the power of Watson will serve the millions of Salesforce and Einstein customers and developers to provide an unprecedented understanding of customers.”