Google and Salesforce are teaming up to form one of the highest profile cloud computing alliances of the year in a move that could shake up the multi-billion dollar arms race for market share in the public cloud.
The partnership, announced on the first day of Salesforce’s annual Dreamforce event in San Francisco, will provide easier integration between Salesforce tools and Google’s G Suite cloud platform and Google Analytics.
As part of the deal, Salesforce also named Google a preferred cloud provider to help support its rapidly growing customer base, adding to a shortlist of preferred cloud providers that had exclusively included Amazon Web Services in the past.
It marks another high-profile cloud alliance for Google as the fight to land big enterprise deals among cloud providers continues to escalate.
The partnership will give Google a new path to drive adoption of its cloud-based office software suite, which competes directly with Microsoft Office 365, as it pursues more market share in the public cloud. Google is now offering eligible Salesforce customers free use of its G Suite cloud platform for one year as part of the agreement.
Salesforce said it plans to use Google’s cloud infrastructure for “expansion” of its core services. Just as important: the partnership will also integrate Google Analytics with Salesforce marketing software, giving Salesforce’s marketing and sales teams the ability to combine data from both platforms to offer customers more personalized sites and ads.
“Our partnership with Google represents the best of both worlds for our customers,” Salesforce CEO Marc Benioff, Chairman said in a statement. “There has never been an easier way for companies to run their entire business in the cloud — from productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive.”
Salesforce had already selected AWS as its preferred cloud provider last year. AWS will maintain preferred public cloud provider status, Salesforce said at its Dreamforce Monday, but will now share that title with Google as the company continues with a multi-cloud strategy. The move to add Google to that list, however, could be a signal that Salesforce is planning to migrate more of its core business away from AWS and over to Google.
The deal represents the latest in a string of big enterprise wins for Google.
The company announced a partnership with Cisco last month and multi-year deal with Marketo in August. The alliance with Salesforce has the potential to overshadow both of those.
This deal not only gives Google’s cloud a public endorsement from Salesforce, a renowned cloud-based software maker, but also provides Google with direct access to a large base of Salesforce customers potentially interested in switching over to its cloud platform. That could prove to be a huge windfall for Google as it tries to make up ground to in pursuit of public cloud market share.
Not to be outdone, however, Google’s rivals in the cloud have also landed huge deals in the last couple of months. Microsoft recently announced partnerships with oil and gas giant Giant Chevron and cybersecurity firm Symantec. And AWS, the market share king in the public cloud, also recently said that General Electric had selected it as the company’s preferred cloud provider, though GE, like Salesforce, is employing a multi-cloud strategy.