Dropbox has announced a new partnership with Salesforce, bringing the two SaaS leaders together to bolster Salesforce’s Commerce and Marketing Cloud services with Dropbox integrating with the Quip productivity suite.
Strategic partnerships in the cloud industry are becoming commonplace, and Dropbox is no exception. Just days after word about its successful move away from AWS for its customer data, Dropbox is linking arms with Salesforce to add the file sync and storage solution to Salesforce’s biggest products.
“This deeper partnership with Salesforce is a great opportunity to build new value for our mutual customers,” said Quentin Clark, Dropbox SVP of engineering, product, and design. “We’re looking forward to delivering these new integrations so our customers can get the most out of their tools.”
Salesforce’s current Commerce Cloud and Marketing Cloud customers will be able to store digital assets in branded, customized Dropbox folders directly from the services’ new Digital Asset Engagement solution.
Quip customers will be able to access Dropbox content including photos, videos, and slides directly within Quip. As part of the agreement, Dropbox will add support for Quip documents on its platform.
According to a Salesforce press release, the new additions are expected to roll out starting in the second half of 2018. There is no word yet on pricing.
Dropbox made its IPO filing in February with intentions of going public in March. According to financial records disclosed in the filing, Dropbox’s gross margin has increased from 33% in 2015 to 67% in 2017 after transitioning away from AWS as a primary customer data storage platform.
This announcement comes at a strategically critical time for Dropbox. It’s bolstering its image as a stable and growing business. This new agreement with Salesforce is part of that agenda, but it isn’t the first time Salesforce and Dropbox have crossed paths for Dropbox’s financial benefit. Salesforce’s corporate investment group, Salesforce Ventures, invested in Dropbox in 2014.
