The most prominent star of CES 2018 may well be the one that isn’t a physical device at all, but the cloud. Cloud-connected products are expected to be out in full force amidst the crowded CES showroom floor.
From PC gaming to your toothbrush, companies are finding ways to connect virtually everything in your home to the cloud. Smart speakers and virtual assistants are a big part of this strategy, enabling consumers to do crazy things, like set the temperature of their shower by giving an Amazon Echo or Google Home a command.
Google Assistant and Amazon Alexa
Look for Google and Amazon to make a big impression at CES 2018. Amazon’s Alexa took CES 2017 by storm, becoming by far the most popular associated virtual assistant for cloud-connected devices.
Google, which usually takes a step back from CES, is expected to showcase its Google Home and its associated Assistant service as an equally capable alternative.
These services enable consumers to do just about everything from turning on their lights to playing their favorite shows on Netflix.
These services have become increasingly popular among consumers, and businesses big and small are capitalizing on this new way to reach and satisfy their customers.
At CES, Google, Apple, and Amazon are expected to find as many ways to make headway into the consumer electronics market by connecting their respective cloud-based services in as many ways as possible.
Augmented reality is quickly changing the landscape of several industries. For example, retail clothing outlets can utilize augmented reality (AR) technologies to enable customers to browse a complete, interactive catalog, find their way to the product they need, and more.
Amazon is already taking advantage of this technology, allowing its customers to preview products in their home using their smartphones.
CES this year is expected to bring a new generation of AR devices and application options that connect businesses to their customers. Companies would be able to use the cloud as a virtual salesperson for their products, accessible to anyone with a smartphone or eventually a dedicated AR system.
Robots are expected to play a big part of this year’s CES. Robots that, through the use of cloud-connected AI, assist customers in retail stores, perform entertaining and useful functions at home, and even help people with their yoga poses.
CES focuses mostly on consumer products, but brands such as Honda are eager to showcase just how capable their intelligent robotics offerings can be.
Connected vehicles and autonomous cars will be on full display at CES 2018, like this BMW creation from Aptiv and Lyft. Panels on the future of transportation, smart cities, and autonomy are among the many ways attendees will see the latest innovations in the world of transportation.
Over 290,000 square feet of exhibit space has been reserved for vehicles this year, making it one of the largest showcases of vehicle technology in CES history.
Virtually every aspect of our lives from our morning commute to the logistics and delivery of produce to the local grocery store is expected to change dramatically over the next 5-10 years, and CES sets the stage for a new generation of vehicles.
CES is renowned for being a hotspot of big announcements and even bigger concept products. Not everything that appears on the CES show floor is destined to end up on the market, but it is an excellent indication of where the greater business world sees consumer electronics heading into the new year.
What attendees of CES walk away with is a broad look at where technology is taking the world. Cloud-connected devices are here to stay, and as artificial intelligence and a cohesive internet of things emerges, we can be sure that this is just the beginning.