The head of Amazon’s cloud computing arm says there won’t be one winner in the cloud space as tech giants such as Google, Microsoft and IBM battle to attract new customers to their different cloud platforms.
Andy Jassy, chief executive of Amazon Web Services, says most of the companies using AWS begin by taking a hybrid approach to cloud computing because they still rely on a mix of legacy on-premise IT tools.
In the future, some of those companies may want to have an exclusive cloud provider for infrastructure services, but Jassy says many organizations are fearful of getting “locked in” with a single provider.
“There will not be only one cloud,” Jassy told cloud industry chief information officers and senior technology managers at Gartner’s annual IT industry conference, according to The Wall Street Journal.
Amazon is far and away the market leader in the Infrastructure-as-a-Service cloud sector, but competitors like Google, Microsoft and Alibaba are growing quickly. A Gartner report released last week predicted that increased competition will eat into Amazon’s grip on the market in the future.
Jassy says that over time the crowded cloud market will eventually whittle down to a handful of large firms with customers taking a multi-provider approach to the cloud.
More than 85 percent of 1,000 IT professional surveyed earlier this year by a cloud management firm say their companies now have a multi-cloud strategy, a small uptick from 2016.